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Increased Web Work
Meanwhile, off-price stores and outlets ($1.6B to print, +5 percent) are “on” to offset. Ross Stores (+13 percent), Big Lots (+9 percent), Dollar Tree (+8 percent) and others are up to doubling their web offset print spends. The increased U.S. minimum wage will swell this category beginning in ’07.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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