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At Number 16 will be personal care ($346B, +15 percent; with $6.2B to print, +12 percent). Hair, skin, sun care ($1.5B to print, +45 percent), fragrances ($0.6B to print, +12 percent) and color cosmetics and toiletries ($2.9B to print, +4 percent) are the printing superstars, applying ultra-slick packaging, labels, POP and spectacular-type magazine inserts onto the face of marketing.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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