The remaining sector buys are litho and flexo packaging and POP, principally for sanitary/hygiene products ($1.2B to print, +9 percent). With the threat of biological and nuclear terror ahead, this segment will grow at 13 percent to 50 percent.
Ranked Number 18 and Number 19, respectively, are entertainment ($652B, +1 percent; with $4.9B to print, +9 percent) and closely aligned consumer electronics ($748B, +8 percent; with $4.8B to print, +13 percent). Content and distribution connect these sectors. Defensively, broadcast/premium cable/satellite ($1.8B to print, +12 percent) are converting to digital cable and broadband-enabled, added services such as broadcast’s cable bypass for computer-to-television and telecom’s TV set-top boxes for streaming data delivery.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org