The receivers and players ($2.4B to print, more than two-thirds to Asia) segment will double to $4B by 2009 as Mattel and Hasbro, among other toy marketers, migrate to digital cameras, cellphones and MP3s geared to youngsters. Non-techies will be marketed such products as Printing Mailboxes that output e-mails without a computer or Internet connection, batteries rechargeable through USB ports, satellite radio receivers, etc. Digital hubs will increasingly provide fee-based, commercial-free TV shows and countless additional entertainment besides computing.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org