Hot Markets for 2007 — Prepare for Growth
Leisure activity ($199B, +7 percent; with $4.7B to print, +5 percent) relaxes to Number 20. As Americans give back vacation days, there’s less time for recreation and fitness, pools, gyms and clubs (-6 percent), but more money for print ($1.6B, +5 percent). Ditto for outdoor sporting and wheel goods ($2.3B to print, one-half domestically, +11 percent) and horticulture and hobbies ($0.8B to print, +14 percent). Packaging, outdoor, POP and magazine inserts will be choice media.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
