Hot Markets for 2007 — Prepare for Growth

At Number 22 is gambling/wagering ($481B, +8 percent; with $3.9B to print, +9 percent). State/provincial lotteries ($2.5B to print, +14 percent) will appeal to financially strapped consumers with game cards, POP, outdoor and other print collateral. Casinos/wagering parlors ($1.1B to print, +9 percent) will expand locations, including those resulting from the unprecedented legalization of slot machines in Pennsylvania.