Hot Markets for 2007 — Prepare for Growth
Canada-style Big Brother messages will spew forth from billboards, posters and postcards as never before. Attention GPO shoppers! State governments ($1.3B to print, +18 percent) will continue to pay more for less with bad practices of reverse auctions and single outsourcing schemes.
Flunking to Number 24 is higher education ($138B, +12 percent; with $3.0B to print, 0 percent). More than 4,216 traditional colleges and universities are competing for 15 million full-time students, and are losing to both foreign schools taking back their populations and to alternative private education ($1.0B to print, +20 percent).
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
