Hot Markets for 2007 — Prepare for Growth

Tuitions ($1.5B to print, +15 percent) increasingly depend on outdoor/transit advertising and free-distribution media containing inserts. Catalogs? No. Athletics ($0.4B, +17 percent) is the biggest point gainer as large universities like Ohio State surpass $1 billion in annual sports revenues. This segment, along with cultural events ($0.5B, +0 percent), continues as a big buyer of posters, programs, signs, tickets and other mostly sheetfed and screen printing. Development ($0.2B, +4 percent) will slow. Curriculum materials—included in publishing, not here—are declining as Web-based learning tools replace textbooks.