Religion and charity ($358B, +0 percent; with $2.9B to print, -1 percent) falls unblessedly to Number 25. No mega-donations are in the offing or offering box. Religion ($0.9B to print, -18 percent) will decline for the second straight year. Now down to one-third of all donations, it graces print with mostly web book, magazine, program and fund-raising packages. Giving to education ($0.3B, +0 percent), especially at the community level, should generate $400 million in small plant sheetfed and digital imaging.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org