Hot Markets for 2007 — Prepare for Growth
The remaining segments of charity, ranked by giving, are health ($0.3B, +9 percent), arts/culture ($0.1B, +13 percent), human service ($0.1B, -7 percent) and society benefit ($0.1B, +0 percent).
These 25 hottest market- places should account for 64 percent of U.S. GDP, and 92 percent of all printing sales. Off the list, but worthy of sales attention, are Number 26 energy ($4.05T, +16 percent; with $2.3B to print, -15 percent), Number 27 business/professional services ($481B, +8 percent; with $2.0B to print, +13 percent), and aerospace/defense ($148B, +2 percent; with $2.0B to print, +0 percent). Rank the relative presence of each category to the geographies of your plants and sales offices. PI
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
