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Chris Bauer
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In a traditional industry like the graphic arts, VistaPrint has found success by taking a bit of a non-conventional, forward-thinking approach. It all started with the vision of Robert Keane, president and CEO, when he founded the company in 1995.
Keane’s idea included developing technology that delivers high-quality, low-cost graphic design and printing to small businesses and consumers while still providing premium customer service. VistaPrint is applying the principles of computer-integrated manufacturing (CIM) to drive out costs and improve response times. It connects its customers directly to its CIM chain by providing a layout program that they can use on the company’s Website, www.vistaprint.com.
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Chris Bauer
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