Renamed Cimpress Vows to Invest Hundreds of Millions

VENLO, NETHERLANDS—The parent company of Vistaprint and other Web-to-print brands has changed its name to Cimpress N.V. It plans to invest hundreds of millions of dollars over the next five years to develop proprietary software and production technology, in order to evolve its operational capabilities into a shared mass-customization platform (MCP).

The company said that changing the corporate name to Cimpress clarifies the distinction between the corporate entity and its technology/operational mass-customization platform and its portfolio of customer-facing brands. These include Web-to-print names such as Vistaprint, Drukwerkdeal, Albelli and Pixartprinting.

"We have a two-decade history during which we have started a major market transformation, yet the next 20 years promise to be even more exciting," said Robert Keane, president and CEO of Cimpress. "Businesses and consumers are still too often forced to choose between the ease and flexibility of digital communications and a more enduring, tangible connection with their audience.

"We're changing that. Our mass customization and computer-integrated manufacturing technologies empower customers to make real and tangible connections with the simplicity of personalization that people have come to expect from today's digital world," Keane added.