VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS
VistaPrint enjoys a high level of auto-mation through the cutting process. Here, a Polar cutter dices up business cards.
WHEN IS a commercial printing firm not a commercial printing firm?
VistaPrint, of Lexington, MA, is neither fish nor fowl. Only 33 percent of its revenues are actually spent on print production. More than 34 percent is earmarked toward direct marketing. Another 11 percent is ticketed toward technology advancement.
- Companies:
- manroland Inc.
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