VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

“What sets us apart is the rules engine—the business logic wrapped in code, which has grown over time,” Connors explains. “We’ve been doing this five-plus years, and our volume makes it complex. We’re able to gain more and more efficiencies. We look for those things and we code for them. The only way to get that many orders out the door every day is to make sure what’s being sent to the plant is being sent as efficiently as possible for printing.”