VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

Also, by ganging various jobs, VistaPrint is able to reap the quality benefits of printing via the offset process. About 80 percent of revenues are derived from offset work, with quantities as low as 50, but most primarily in the 100 to 250 range.

VistaPrint’s success has had a snowball effect on the company’s ability to invest more technology dollars and, as the mousetrap improves, sales continue to billow. Since debuting its Web-based ordering system in 1999, the company has invested $45 million in its development. Another $20 million is ticketed for the next 12 months alone, augmenting areas such as: