VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

• Controlling and helping the customer fashion graphic design within their own desktop publishing environment, as opposed to using off-the-shelf software such as Broderbund’s “The Print Shop.”

“We can offer 10,000 variations of design and 50,000 full-color graphic photographs that would never fit on a CD. So there’s more variety with VistaPrint,” Keane says. “Secondly, there’s desktop convenience and, three, we provide commercial-quality printing. We’re employing $4 million UV offset presses to produce postcards for local businesses. Ink-jet cartridges cost a fortune, and the quality isn’t the same as offset or even good digital output.”