VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

Testing Best Practices

“If you look back at when we began our real investment in our content, and growth from a revenue standpoint—while I’ve never looked at the data points—I suspect they coincide with one another,” Connors says. “We’ve developed a test infrastructure; we’re constantly running them on our site. We have an analytics group that spends a fair amount of time looking at what templates people choose, and then we prioritize them.”