VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS
VistaPrint enjoys a high level of auto-mation through the cutting process. Here, a Polar cutter dices up business cards.
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Erik Cagle
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VistaPrint spends more than $20 million per year on advertising. Online outlets include e-mail, text and banner ads, as well as search engines. However, the company has also relied on the tried and true method of viral advertising courtesy of its “business cards are free at VistaPrint.com” tagline, which it places on the reverse side of free customer business cards.
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Erik Cagle
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