VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

Customers can get 250 free business cards that carry the advertising tagline, or pay $9.99 to remove the verbiage. Most, how-ever, are unconcerned about touting VistaPrint’s virtues and elect not to pay to have the tagline removed.

“We have more than two billion business cards being passed out with our tagline on the back of them,” Holian says. “That generates a lot of word of mouth and free advertising for us, which is great.”