VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

VistaPrint tested a catalog last year that did well, and the company is on its fourth such release. It sends direct mail both inside and outside its client base. The company has done some print advertising, Valpak-type coupon bundles and sometimes piggybacks other product packages, including Amazon.com. Participation at trade shows, such as those for the Direct Marketing Association and the National Restaurant Association, provide the rare opportunity to press the flesh with new and existing customers. And VistaPrint is even testing three radio markets.