VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

The ability to add new products, Holian notes, has been a catalyst for growth. “We’re focused on understanding our customer base,” she says. “One great thing about having a large client base is that you can send out surveys and, very quickly, get back statistically significant results.”

Going forward, Connors sees the company enhancing automation even further. “People who visit our manufacturing facilities are amazed by the workflow and level of automation we have through the cutting process,” he says. “Through the picking, packing and shipping processes, there’s a lot of low- hanging fruit. We’re looking to automate that, so within the same footprint of our plant, when it gets to 160,000 square feet, we envision a day where we can send out 10 times as many packages with the same equipment.”