VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS
VistaPrint enjoys a high level of auto-mation through the cutting process. Here, a Polar cutter dices up business cards.
“Our model doesn’t work for the majority of the printing industry,” notes Robert Keane, chairman, president and CEO of VistaPrint. “We’ve been able to take traditional printing equipment and use it in a very different way. We’ve taken the idea of focused specialization to an extreme.”
Truth be known, VistaPrint is not a commercial printer. It is not a business-to-business operation per se, either. But it’s found a gold mine of a niche.
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