VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

While previously working as an independent consultant for Microsoft’s Publisher desktop publishing group, he quickly saw the value in a template-driven model.

“What makes this a highly specialized niche is that commercial printers, for the most part, simply cannot be attentive to our client base for obvious reasons. Our typical order value is only $30. Considering many commercial printers don’t want to bother with $500 digital printing orders, the VistaPrint price point wouldn’t register a ripple,” Keane points out.