VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS

So how does a company nail $150 million in annual print sales 30 bucks at a time? VistaPrint receives more than 15,000 orders a day; with multiple line items, that figure becomes 25,000.

How is this done? Let’s say a stay-at-home mom runs a pet grooming service on the side and wants to obtain 500 business cards to hand out to family, friends and the community. She logs onto www.vistaprint.com and selects a template (or uploads her own logo/artwork), then inputs all of her contact information to appear on the card.