VISTAPRINT — SMALL ORDERS MEAN BIG BUSINESS
VistaPrint enjoys a high level of auto-mation through the cutting process. Here, a Polar cutter dices up business cards.
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Erik Cagle
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At checkout, she provides her credit card information and submits the order. The job is then sent to either the North American production facility in Windsor, Ontario (just across the border from Detroit), or its mirror-image European plant in Venlo, The Netherlands.
Herein lies the magic that has enabled VistaPrint to grow more than 50 percent annually virtually every year since its inception. Jobs are gang printed using a complex formula, according to Chris Connors, vice president of production, aggregated by such factors as paper stock type, run quantity, finishing (if any) and ship-by dates, among many others.
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Erik Cagle
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