Vistaprint Expands Its Internet Marketing Tools for Micro Businesses

VENLO, THE NETHERLANDS—Oct. 21, 2010—Vistaprint N.V. today announced the launch of its Search Engine Optimizer (SEO) tool as well as custom blogs for its Internet marketing packages. The two new features were designed to be simple and effective for any micro business looking to increase its search engine rankings and reflect Vistaprint’s desire to help micro businesses easily and effectively utilize online marketing.

The company’s Internet marketing team has also set up specific accounts on social networking platforms to keep the growing number of Vistaprint customers up to date with the latest changes while educating them on the best practices in the industry.

“Micro businesses and small businesses of all kinds are marketing online because they’ve realized that’s where a lot of potential customers are going to find them,” said Whitney Pegden, senior product marketing associate at Vistaprint. “While we have added a number of new and exciting features to our Websites packages—including contact forms, maps, shopping carts and matching email addresses for domains—we’re also focused on educating our customers to help them succeed. We’re providing tools that guide them through things like search marketing and copywriting, which will maximize their online efforts. Our goal is to make internet marketing as easy as designing a business card.”

The new features add to a broader suite of Internet marketing products and services offered by Vistaprint, including custom Websites, email marketing and online search profiles. The newly launched SEO tool helps customers to quickly and easily optimize their sites to be found by search engines and also assists customers in creating relevant content that will help to improve their site ranking. The tool, which is integrated into Vistaprint’s Website builder, uses an optimization report card which evaluates a user’s site and allows them to capitalize on search opportunities immediately. The SEO tool makes it extremely easy for non-technical users to optimize their site and improve their rank without any prior knowledge of search marketing. The tool costs $9.99 per month and can be easily added to any existing Vistaprint website package.

“What we’ve found is that our micro business customers want their website found in online searches - especially in local search results—but they don't know where to start or the best practices for search engine optimization,” continued Pegden, “We've built our tools to do most of the work so customers can focus their time on more important things, namely running their business.”

The addition of blogs to Vistaprint's Website product also provides a valuable tool for micro business owners looking to increase their interaction with their customers and to generate more relevant content for search engines. Blogs allow business owners to share information about their products or services as well as their industry, attracting additional visitors to the company site and improving their website ranking. The new feature allows Vistaprint website customers to seamlessly integrate a blog it into the look and feel of their existing site design. Users can post content and images and manage their comments, categories and other settings from an easy-to-use dashboard interface.

In an attempt to further educate their customers about internet marketing, the company has also rolled out a social media initiative in conjunction with the new tools and upgrades. With the Vistaprint Internet Marketing blog, customers can receive tips and advice on gaining a stronger presence online as well as how best to use Vistaprint’s internet marketing tools. Those looking to connect with the internet marketing team directly with questions and comments can follow them on Twitter at http://twitter.com/vistaprintweb. Customers can also share ideas and interact with other customers at the Vistaprint Internet Marketing Facebook page.

Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality, low-cost printed products such as invitations, photo cards, Christmas address labels, and picture calendars; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.

About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) empowers more than 9 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs approximately 2,200 people, operates 22 localized websites globally and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.

Source: Company press release.