VistaPrint Extends Production Capabilities to Customizable T-shirts

“While we have traditionally focused on printed products such as business cards and postcards, offering a new type of product is exciting for us because it provides even more flexibility and value to our small business and consumer customers” said Janet Holian, chief marketing officer at VistaPrint. “With VistaPrint, customers can order a customized T-Shirt in a quantity as low as one and can buy additional T-Shirts in increments of one. Typically a customer would be required to order dozens of customized T-Shirts at a time that typically cost over $20 per shirt. VistaPrint’s mission has always been to help small businesses market their business. Spending over $500 ordering two dozen T-Shirts, isn’t an option for so many small businesses With our new manufacturing capabilities, we now make it affordable for our small business customers to buy just one customized full-color T-Shirt for under $10.”