Vistaprint Upgrades Its Free Business Card, Changes Promotional Message

The offer quickly took off and the company imprinted a viral message on the back of each free card with the message, “Business cards are free at www.vistaprint.com.” That became one of the most successful viral marketing campaigns in history and helped fuel Vistaprint’s early growth. In the 10 plus years since, the offer has generated more than 6.9 billion free business cards worldwide.