VIVID IMPACT--A Vivid Vision

To achieve these lofty goals, Vivid Impact relied on carefully cultivated strategic relationships with other manufacturing companies, which fortunately were already firmly in place.

Vivid management worked hard at getting their people to believe that no communication problem was too difficult to pursue. To drive this point home, they told their people and the marketplace, "If Ringling Brothers calls and asks if we can print its logo on the side of an elephant, we'd tell them to send a sample."