Watch this week's Short Attention Span Sales Tip here.
Good morning!
Let's talk voicemail.
Now, before you roll your eyes, call me "old," and move on to your next email, have you heard the news about the return of voicemail?
Apple is releasing a new operating software for iPhone users which will allow them to see a message being left and pick up mid call, just like how us old people remember.
That's right, voicemail is back!
Here's how it works: Your iPhone rings. You don't recognize the number, so you let it go to voicemail. Next, you are reading a text message being typed in real time as the caller leaves a message. The phone gives you the choice of picking up at any time.
What does this mean for salespeople?
First, it means you better brush up on your voicemail skills.
Second, you better come up with something valuable to say. Here’s my idea…
Not everyone you're calling is going to have an iPhone, of course. And not everyone is going to upgrade their phone. So, let me give you this suggestion:
"Hello, Allison. My name is Bill Farquharson and my telephone number is 781-934-7036. The purpose of my call is <<insert brilliant comment relevant to the pre-call research you did here>>. I will try you again before the week is out. When your phone rings, and you see a phone number that ends in "7036," pick up! It's me!"
It’s that last part, the “…phone number that ends in 7036…” line I want you to remember. It works!
One final thought: Voicemail is an audition. You get to demonstrate your message, your professionalism, and even your personality. You might not get a call back, but I want you to assume your message is heard…or, starting this fall, read!
Learn what other sales reps are doing. Find out what works and what doesn’t. Join The Sales Vault and unlock sales best practices. Go to SalesVault.pro or call Bill Farquharson at 781-934-7036
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.