Von Hoffmann Corp. -- By the Book

On the commercial end, Bob Mathews, president of Von Hoffmann Graphics, reveals that reduced print runs are being motivated by publishers' desires to test markets without having to build a significant inventory. In the last three to four years, he has seen an annual 5 percent to 10 percent reduction in typical press runs, which, for Von Hoffmann Graphics, now averages around 7,000 for a soft-bound title.