Von Hoffmann Corp. -- By the Book

"The nice thing about Von Hoffmann Graphics is that we're not heavily populated in any one specific market," Mathews reveals. "On the trade end of the business, we don't compete in what I call the blockbuster market, where you have bestsellers with million-count runs. We try to focus on serving small- to medium-size trade publishers who are looking for a supplier that's quick to respond, and that doesn't have assets and capacity tied up in the production of those large, bestselling novels. Also, it helps that we treat these small and medium publishers like large customers."