W.A. Fisher--Mapping Out Success

Map printer W.A. Fisher has carved a profitable niche in this mammoth market, where durability, detail accuracy and color are critical. Switching from parchment to synthetic paper gave the company a competitive edge.

Outdoor maps are keys to our nation's parks, wilderness and great outdoors. They enable visitors to safely explore the vast expanse of nature. Accuracy is, of course, of paramount importance. Lakes, rivers, walking trails, portages, historic sites and ranger stations all must be clearly defined. But what about durability? How effective are maps that must endure the persistent elements of nature? Water, dirt and old-fashioned abuse all take a toll.