W.A. Fisher--Mapping Out Success

Small Niche, Big Money
Though only 15 percent of its $2 million business, map printing has proved to be very profitable. The maps, which are 23x35˝ in size, are sold wholesale to local outfitters, who, in turn, sell direct to campers. "The profitability of our map division greatly increased after switching to Yupo," relates Norri enthusiastically. "We were able to more than double our map pricing, due to the added-value to our customers."