W.A. Fisher--Mapping Out Success

Norri notes that W.A. Fisher adds volume to its map sales by printing maps for the entire region. "The area is so large—14,500 square miles—that it takes 30 maps to cover the region," he explains.

Coincidently, much of W.A. Fisher's map printing is conducted during its slow season. "Map printing complements our overall business because it supplies revenue during the winter, which is traditionally a slower time of the year," says Norri.