W.A. Fisher--Mapping Out Success

Print quality is the yardstick for any printer. Do images hold razor sharp? Does the substrate support vivid colors? This is particularly important of camping maps, whose depth or elevation contours, hiking trails and roads are essential details.

"It is important that the synthetic substrate run well on press, particularly since we print all four-color jobs on two-color presses," says Norri. "Yupo paper holds dots exceptionally well and enables us to capture critical details in print."