Waiting on 383 Sales Tips --DeWese

16) You won't find a niche in the Lands' End catalog. A niche is a group of customers that share a common set of specific needs. In this case, printing needs. The more well-defined the niche, the fewer competitors you will have.

Gosh! Only 384 more tips to go and I'll be finished. Wait a minute? Each of these tips is about 30 to 40 words, and that means this column will run around 15,000 to 16,000 words. My columns are usually around 1,250 words. Maybe the magazine will cancel some of the advertisements to run this column in its entirety.