MCARDLE PRINTING — POWER OF PARTNERING

Digital Direction

The move to digital printing was also aimed at providing a more comprehensive list of services for customers who, in turn, could tap into their customer base deeper and more effectively. The next step, according to Arsenault, is templating so that clients may order online. Digital storefront capabilities and the recent installation of Webway Printflow for electronic job proofing have enabled the company to add more tools and become less of a commodity target.