MCARDLE PRINTING — POWER OF PARTNERING

“Making yourself unique in a commoditized world is difficult to do,” Arsenault remarks. “It’s the experience that you create for your customers.”

When it came time to shop for a new sheetfed press, McArdle assembled a team to study each of the manufacturers and determine which offering was most relevant to its needs. McArdle devised a print test that, according to Arsenault, was found to be one of the most comprehensive by the participating manufacturers.