MCARDLE PRINTING — POWER OF PARTNERING

“We wanted to keep emotion out of the process and make it a scientific approach,” she notes. “The 10-unit is going to open up new opportunities for us. With the roll sheeter we can enter the short-run magazine market and offer more there. The idea is to wrap everything around being able to do the digital marketing campaign for them, the e-campaign, as well as the printing and fulfillment.”