Seven Helpful Tips -- Marketing on a Shoestring

How many businesses in your community are cross-promotion candidates? Probably many. Why not take the initiative and suggest a cross-promotion program with your favorite local business owners?

4) Put networking to work for you. People prefer to do business with people they know. Think about it. If you need a plumber, an attorney or any professional, whom are you most likely to call? Will you call a stranger from a listing in the Yellow Pages or will you call someone you know—perhaps a neighbor or the friendly fellow you met at last week's Rotary meeting?