Seven Helpful Tips -- Marketing on a Shoestring

A word of caution: While desktop computers and the latest printing technology have made the physical job of producing a promotional brochure a simple task, creating an effective selling message is not a job for an amateur. If you do the job yourself, you should enlist the help of a good copywriter and graphic designer. While this will add to the initial cost of your brochure, the results will make the additional investment well worthwhile.