Seven Helpful Tips -- Marketing on a Shoestring

6) Get more mileage from your business cards. Business cards are among the most inexpensive, yet most underused, shoestring marketing tools. A carefully designed business card functions like a miniature billboard.

Held at arm's length, it registers in the viewer's eyes as apparently the same size as a 30-foot billboard viewed from a distance. And a good business card contains more useful business information than many full-sized billboards. That's why you should make sure that your card is professionally designed and printed on good stock.