Seven Helpful Tips -- Marketing on a Shoestring

Use every opportunity to get your card into the hands of anyone who may be a prospect. Don't wait for someone to ask for your card. Ask for the other person's card, take the time to look it over and then present your own.

7) Grab your share of the best publicity of all—free publicity. Advertising professionals know (but usually won't admit) that free publicity can be just as effective as the best paid ads. Most of your prospective customers will be far more receptive to a simple news item about your business than a typical advertisement.