Seven Helpful Tips -- Marketing on a Shoestring

So, how do you go about getting a piece of the free publicity pie? First, you need to learn what makes a good story. Then you need to learn how to sell it your local news media.

Your news item doesn't have to be of monumental importance to gain a free spot in the media; it just has to be "newsworthy." That simply means there is something about you or your business that the public might find interesting. Here are some newsworthy story ideas about your business: