Seven Helpful Tips -- Marketing on a Shoestring

• Changes in your business. Most newspapers are anxious to run newsworthy items about local businesses. Any time you make a change in your business you have an opportunity for some free publicity.

• Your own activities and accomplishments. Don't be shy when it comes to publicity for you or your shop. If you are involved in community service, invited to speak to a local service club, have an unusual hobby, operate your printing business in an unusual way or participate in any events that have news potential, don't hesitate to grab a spot on the free publicity bandwagon.