Seven Helpful Tips -- Marketing on a Shoestring

You have to seek free publicity actively. The media isn't going to come looking for you. While it isn't necessary to have a "contact" in the local press to get your share, it doesn't hurt. That's another reason to put networking to work for you.

Shoestring marketing techniques such as these may not seem as challenging or exciting as more sophisticated methods for building your business, but they can be an effective and inexpensive way to add dollars to your bottom line. PI