Seven Helpful Tips -- Marketing on a Shoestring

Making certain that every one of your customers goes home with positive feelings about you and your shop will turn those clients into walking advertisements for your business.

2) Harness the power of the telephone. Independent studies consistently show that the telephone remains one of the most underused business tools. In one study, researchers called 5,000 Yellow Page advertisers to say, "I saw your Yellow Page ad. How much does your service (product) cost?" The responses clearly indicated lost opportunities.