Seven Helpful Tips -- Marketing on a Shoestring

3) Make use of cross-promotion. Smaller printers are ideal candidates for cross-promotion, an inexpensive and effective way for non-competing businesses to help each other. Here's how it works: John, a printer, works out a cross-promotion arrangement with Laura, a small retailer in the same town. Each agrees to display copies of the other's business brochure at their businesses. The cost? Nothing more than the cost of printing.