Channel Surfing: Mastering Social Media

“The times,” as Bob Dylan once sang, “they are a changin’.” It almost goes without saying at this point, but the printing industry cannot go on doing business as usual anymore. And everyone knows it. Print can absolutely still be an important part of the marketing mix, but there are other channels and methods that also bring benefits to businesses.
That applies to printers who are looking for ways to promote their own businesses, as well. Channels other than print can help them to effectively find new prospects and engage with their customers. During the past few years, many printers have embraced the power of social media. They have added it to their marketing mix, and some have certainly used it to generate leads and revenue.